Ciara Willett, PhD

UX Researcher & Strategist

Systems-minded UX Researcher known for turning complexity into clarity so teams can move forward with confidence.

I apply behavioral-science principles and practical frameworks to uncover patterns and connect insights to organizational goals.

My Approach

Insight Driven

I use qualitative and quantitative methods to help teams understand people and make better decisions. My work blends behavioral insights with practical frameworks to move projects forward with clarity and intent.

Collaborative & Scalable

Beyond individual studies, I build systems and habits that make research part of everyday work. Through clear frameworks, shared resources, and feedback loops, I help teams build confidence in using data to make thoughtful decisions at scale.

Case Studies

For privacy reasons, detailed case studies are password protected. Please reach out for access.

A Framework for Explaining Complex Technology

Led a cross-functional effort to explain media measurement technology clearly and consistently — improving understanding and building user trust, key needs for participant recruitment & retention.

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From Cash to Digital: Rethinking Rewards for a Research Panel

Exploratory research uncovering how participants understand, value, and engage with digital rewards — shaping design principles for a transparent and motivating user experience.

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Scaling Research in Practice: Building Structure and Momentum

A collection of short examples showing how I streamline workflows, align stakeholders, and build scalable systems that make research more efficient and impactful.

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Reimagining Participation: From Recruitment to Retention

Combined qualitative and quantitative insights to identify friction points in the early participant experience, redesign onboarding flows, and improve retention in a 70K-person national panel.

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